Apple’s Tim Cook declares the end of the PC and hints at new medical product
Exclusive interview: The Apple boss has two missions – taking on the office PC with his new devices and keeping his customers safe from cyber criminals.
It is striking how little has changed in the average office over the past decade. There are more beards, fewer ties and the internet is even more central, but workers still sit in front of computers of one kind or other. Some use laptops; most others are wedded to their desktops, especially among the corporate rank and file. Unlike in the consumer world, where phones and tablets have revolutionised consumption habits, PCs remain kings of the workplace.
But time may finally be running out for the traditional computer. Looking at the shiny new super-sized iPad Pros tucked away in a special room on the third floor of Apple’s flagship Covent Garden store, complete with detachable keyboards, split view functionality and Apple Pencil stylus, it is…